Nationality, immigration and asylum law Coursework

Nationality, immigration and asylum law - Coursework Example At the same time, he suffers serious eye problems to such an extent that if medical facilities are not available he may go blind. To further add his misery, last week, a co-worker has threatened him to report to immigration authorities being stayed illegally. He engulfs with a fear of being deported from UK. UK Border Agency (UKBA) treats the claim of asylum as human rights claim. Insertion of Humanitarian Protection makes Immigration Rules practicable. The asylum application should contain one of the following grounds: a) whether qualifies for asylum under paragraph 334 of the Immigration Rules b) whether the applicant qualifies for Humanitarian Protection under paragraph 339C of the Immigration Rules c) whether the applicant qualifies for discretionary leave on other ECHR grounds d) Is it applicable under article 3 that fall outside the scope of the Immigration Rules on Humanitarian Protection and e) whether the individual circumstances are so compelling that a grant of discretiona ry leave is appropriate which is rare1. Mentioned process in asylum cases should strictly be applied by the incumbents irrespective of the fact that neither ECHR nor Humanitarian Protection has been mentioned specifically by the applicant. The other category of the applicants should seek shelter under the umbrella of Humanitarian Protection or other ECHR. ... In cited cases possibility of seeking assurances from the concerned authorities of the country of return is utmost important under the ECHR and the Immigration Rules. However, a deportee may contact to Asylum Operational Policy Unit via a senior caseworker before being returned to his / her country of origin4. The issues of human rights for the non-UK nationals are crucial in the sense that they have to face language barriers, lack of information on their rights, discourse on migration and asylum make it more complex. As per the practice in vogue, if detainee is detained in prison, custody suites or removal centers requires an independent inspection and investigation5. The lack of awareness about the immigration laws amongst the legal / illegal immigrants put them in knee-deep waters. In a report titled â€Å"Our Hidden Borders† written by Latif and Martynowicz examines in details the current law, policy and practice on the detention of offenders of immigration law and asylum seekers in line with the UK commitments under international human rights law. The findings of investigative report speak for itself about human rights concerns / violations6. The report in question discussed the policies, law and practice that govern the UK Border Agency and the involvement of Police Service of Northern Ireland. Each and every individual since birth has the right of liberty and security. No one shall usurp the rights of others by way of arbitrary arrest or detention. No one can be deprived of his / her liberty provided such grounds exits and in accordance with the prevalent law of the land. It is the right of the detainee to know the cause of arrest at the time of his /

Alfred Doolittle’s Lower Class Representation In Pygmalion Essay Example for Free

Alfred Doolittle’s Lower Class Representation In Pygmalion Essay Alfred Doolittles Lower Class Representation in Pygmalion Realist author George Bernard Shaws Pygmalion challenges Englands upper class to realize the pointlessness of their flamboyant lifestyle and pokes fun at this society. Shaw writes to expose the differences in the lifestyles of the social classes and how different characters react to their status. Shaw uses Alfred Doolittle and his social status to depict a character that freely accepts his status and his reaction to eventually moving up social classes. Because of his dislike of middle class morality, appreciation of and the freedom that accompanies his lower social status, and his eventual climb into the upper class, Doolittle presents a desire to remain in undeserving poverty. Doolittle, throughout the play, demonstrates a dislike for middle class morality. Before he becomes rich, Doolittle defines middle class morality as an excuse of never giving me anything. Doolittle represents a dislike for middle class morality and wishes for cheerfulness and a song like those in the upper classes. Doolittle believes middle class morality claims its victims. Eventually Doolittle becomes a victim when he is given money to lecture. Doolittle becomes apart of the upper class but dislikes being viewed as a member of this society. Doolittle says that he believes lower class men look at him and envy him. Doolittle says he, in fact, will look down to the lower class helpless and envy them. Doolittle does not like the upper classes and middle class morality. Throughout the play, Doolittle presents characteristics that suggest he accepts his current lower class social status and enjoys the freedom associated with his status. When asked by Colonial Pickering if he has no morals, Doolittle Stokes 2 establishes his status and distance from upper class characteristics by replying, I cant afford them, Governor. Doolittle comments to Henry Higgins that undeserving poverty is my line. Doolittle represents an individual who lives in poverty and accepts his current placement in society. He continues by saying, Im undeserving; and I mean to go on being undeserving. Doolittle does not want to be apart of the upper class society because so much is expected of them. Doolittle is extremely happy being in his current social status. He says, They (millionaires) dont know what happiness is. Doolittle believes the upper class is unhappy because they are living an imaginary life. Doolittle does not wish to be apart of the upper class because he would be expected to speak and act properly in order  to retain his status within the class. Doolittle, an undeserving member of the lower class, is comfortable and happy in his lower class social situation. Doolittle suddenly encounters money and is thrust into upper class society. Doolittle receives a share in a trust and is required to lecture for three thousand a year. Doolittle freely accepts the financial gain but soon realizes the social obligations that accompany it. Doolittle says, I have to live for others and not myself. Individuals who seek to take advantage of his newfound wealth surround him. Doolittle believes that everybody touches me for money. Doolittle sights one example of how individuals with money are treated better than those without money. Before he had money doctors would shove him out of the hospitals. Once the doctors realize Doolittle has money they cant live unless they looks after me twice a day. Doolittle, who retains the personality of a Stokes 3 member of the lower class, is upset because people are using him for money. Doolittle feels his is now expected to provide for everyone. Doolittle says he was happy before he got the money. Doolittle, who is propelled into the upper class, recognizes people are using him. He wishes and strives to remain the same person he was before he encountered money. Doolittles dislike of middle class morality, appreciation of and the freedom that accompanies his lower social status, and his eventual climb into the upper class presents his desire to remain in undeserving poverty. Doolittle, a character who emerges financially from poverty to being rich, strives to maintain his lower class status and the way of life they accompanied this status. Shaw, by using Doolittle, successfully presents a character that is happy with and comes to appreciate his status in the lower class society and wishes to remain in that social class.

Choice of leadership styles

Choice of leadership styles In the process of certain incidents with in the group of people whether it formed temporarily or permanent which requires someone to lead or conduct the group of people in a way that drives towards right direction. For any organization it is difficult to run a business without a leader. It is alike driving a car without knowing the road. The person who is appointed or selected as a leader needs to have certain influential skills which cause the organization to follow. To be a leader the individual must be able to induce followers to act for certain goals that represent the values and motivations the wants and needs, the aspirations and expectations of both leaders and followers (Burns, 1978). There are some differences and similarities between the companies followed leadership style. It depends on structure of a company, area of a business and other factors which would influence the leadership style of the organization. Managers need to have certain skills to run their business in any situation and need to reflect feedback gathered from other people, on their business process and sometimes they need to delegate someone to complete the specific task within a particular time frame and the outcome would show how successful and inspirational managers they are. 1. Identify factors in organisations that would influence choice of leadership styles and explain why leadership styles are likely to positively affect team building. Mainly there are four basic factors which influence leadership style in certain organization (US. Army, 1983), which are leader itself, follower, situation and communication. Leader: The knowledge, personality, beliefs, skills, ethics and values of the leaders (his/her) will affect the leadership style. The leader will reflect his or her personal characters on the process of strategy or way of doing. Followers: Any organization consists of numbers of followers with different backgrounds and personalities. Leaders should use the most appropriate strategy in a way that followers to respond their best and they need to know their people well. Situation: Leaders stay had to choose the strategy in many different situations. Every strategy does not work for every situation. The one strategy you used in one situation may not work for in other. Communication: The way of communication shows the relationship between the leader and an employee. The relationship between leader and an employee affect the leading style. Adams Equity Theory: According to this theory, when fair balance between employees inputs and outputs settled productivity of work is to improve with motivated employees. Employee Inputs include: Effort Loyalty Hard Work Commitment Skill Ability Adaptability Flexibility Tolerance Determination Enthusiasm Trust in superiors Support of colleagues Personal sacrifice, etc. Employee Outputs include: Financial rewards (salary, benefits, perks, etc.) Intangibles that typically include: Recognition Reputation Responsibility Sense of Achievement Praise Stimulus Sense of Advancement/Growth Job Security When employees think their inputs are more than their outputs, some employees are to work hard to bring the balance whereas some may feel de-motivated and could look for another alternative employment. Therefore manager needs to keep the balance of input and outputs as fair as possible. In the practical life these inputs and outputs of employees are balanced differently, based on organizational structures and its management style. There are five kinds of leadership styles can found in organization which are: Autocratic, Collaborative (Participatory), Democratic and Laissez-Faire. Autocratic leadership style: Manager has as much power of authority as possible and does not seek input from team. Employees are expected to do their work as whatever manager said. Also this type of leadership is likely to reduce motivation of employees. Collaborative (Participatory) Leadership style: This leadership style is the most effective one for team building. Every one from each department, appointed for certain task within the organization and encourages creativity, productivity and responsibility. Democratic Leadership Style: Managers inform their employees for everything and encourages employees to participate in a decision making process through gathering information, suggestions and ideas from members and employees. Laissez-Faire: Managers leave their employees free for decision making, determining goals and objective and all authority is given to employees. Among these leadership styles most appropriate one for to create effective team building is the collaborative leadership style. For instance, at STARBUCKS, the managers wanted to develop a deep relationship with their employees in order to achieve their trust from trust other employee carer UNIONS. Starbucks has increased the employees outputs to motivate their employees such as providing them opportunities to practice their skill, allow them to contribute to organization, improved the working condition, created a part of the organization environment and recognised employees achievement awards like; Warm Regards, MUG Award and Spirit of Starbucks Award. When employees achieved their task or exceeding the targets, they are to get motivated and rewarded when. 2. With reference to a relevant leadership model, explain how an organisations working practices could be improved, by collecting feedback from others. : Any organization is in battle to continuous improvement of its product and service. One of Japanese most famous management model is KAIZEN. Kaizen means on going improvement involving everyone, top managements, managers and workers. Kaizen refers to removal of 3MUs (Muda- waste, Muri-strain, Mura- discrepancy) and application of 5Ss (Seri- straighten up, Seiton- Put things in order, Seiso- clean up, Seiketsu- personal cleanliness, Shitsuke-discipline) at any level of the organization in order to improve the process of the organization continually. When any problem is seen in the organization, it demands some changes for improvement and as a matter of fact only the honest and realistic feedback would affect to bring sustainable growth and change in the organization. Gathering feedback from others is one of the most important techniques for both individual itself and for the company to improve its ongoing performance. The feedbacks can be gathered through different ways such as surveys, suggestion box, face to face conversation, telephone, online comments etc. The output of the company could be more effective, when managers reflect the gathered feedback information on their decision making process. Employees are one of the main factors for operating business and managers are able to know how employees think, feel and behave, through a relevant survey. The employee attitudes, opinions and suggestions in the survey would provide opportunity for managers to see the organization from different angle. The survey should aim to understand what makes their employees motivated or discouraged and what factors that can provide a job satisfaction or dissatisfaction, what do employees think about current situation of the company, what changes they want, then managers would be aware of the problem and they would be able to know what steps needs to be taken and which helps the company to operate in more productive and profitable ways. The most recent and effective appraisal, for individual and organization is the 360 degree feedback and which has widely implemented in numbers of organizations. 360 Degree or multi-rater feedback is a process which is a tool of individual or organizational self assessment through multi raters feedback and anybody who is related to individual or to the organization can be involved in the process such as managers, direct reports, clients, customers, suppliers etc. In this process you are not assessed by one person like only by your manager, you are also assessed and rated on your performance by other people who know about you and your work well. Your own completed assessment will be compared with others opinion and feedbacks and the result will be much more realistic and objective as assessment involved large number of raters than as involved only one rater. When this process implemented well and effectively, which will help the organization move towards bright and successful future. 3. Explain why it is so important to make effective and efficient use of your teams knowledge and skills while planning to achieve work objectives More or less someones help encourages an achievement of success for any reason. No one could be successful without receiving any help from others. Specially, a manager in any organization works with other people as a team for a certain goal and whose success can not be measured on its own, without his/her employees. There are numbers of tasks need to be completed by team members to reach the set objectives. However it does not mean that everyone can do whatever they want. As a manager it is important to use knowledge and skills of his/her employees, in effective and efficient way. Manager needs to consider and identify which employee is good at what and what skills of employee need to do what task, during the planning and task allocating process. When manager identifies the strength and weakness of the employees it will be easier for the manager to delegate the task. If managers delegate the tasks without having any idea of their employee skills and knowledge, a team can face quality and cost related problems and it could cause not to achieve the set objective on time. The outcomes are as written bellow when managers use skills and knowledge of their employee in a right way: Save time to accomplish a task on time A good quality of work Save cost and money Ready for next similar task, since manager knows who good at what 4. Identify and describe one barrier to delegation in the workplace and one mechanism to support delegation in the workplace Delegation is a part of a managers job and which gives responsibility, authority and accountability to employees and also gives opportunity to show their skills and talent to their managers. Some managers avoid delegating works because of mistrust and try to complete the whole work on his/her own. It brings workloads and stress to the manager and even can cause to failure of work. Therefore delegation of work is useful for manager him/herself, employees and for the company as a whole. However there are some advantages and disadvantages of delegation. Advantages of delegation: Efficient use of time and skills Provides professional growth opportunities Promotes teamwork Increase productivity Develop trust with your employees Save money Gives employees pride in their work and improve job satisfaction Disadvantages of delegation: Delegated work may not be done correctly Employees may focus more on their own work than delegated work Employees may not be sure who to consult because of unclear structure of authority The numbers of obstacle can appear in front of delegation though the barrier that seen most frequent is the own attitudes and traits of delegators or managers themselves. Delegation means allowing someone to do something through giving an authority to make their own decision to complete the certain task. The main barrier appears when the manager to decide whether to delegate or not and the reasons which influence managers to not to delegate are, having a mistrust with their employees and having a fear of loosing their authority to others. If manager do not trust his/her employees skills or having a fear of loosing his/her authority to someone, manager would prefer to do it on his/her own, rather than delegating to someone. Even though there are some factors which push managers to delegate the task to someone, which are; size of organization, more demanding tasks to complete, task complexity, qualities of subordinates and importance of the duties and decision. These supporting factors are more situational and the most influential one, which supports the delegation, is having workloads in a workplace. When managers have to complete massive works in a short time, they will prefer to delegate someone to complete the task behalf of them. Otherwise managers can not be complete their task on time and which could influence their work performance negatively. 5. Explain one technique that could be used to monitor the outcomes of delegation in the workplace A manager as a delegator needs to make sure that delegated tasks are being done correctly and effectively before its accomplishment. Every tasks need to be completed in a certain period of time and employees supposed to be aware of what work needs to be done, how it should be done, whom they are going to consult when problem appears and what outcomes do managers expect. If manager re-inform about deadlines and establish checkpoints and ask members if there is any problem or if they need any help to support them for finishing the relevant tasks which would help managers to get successful outcomes from their staffs. However the one thing that managers always need to remember is not to interfere too much to their employees work where you delegated. Because, it could influence employees decision, to accomplish the task on their own way and which can not be effective when something has done under someones pressure. Conclusion: The numbers of organizations are being established day by day and they would choose their own management style adapting to their business situation. There is no such leadership style, which is always successful and its effectiveness would depends on what organizational culture they have and what type of business they run. Managers need to have certain influential leadership skills which are to accomplish the certain task successfully through making their employees motivated. On the other hand, managers decision will not be right all the time, sometimes they need to listen to other peoples opinion, suggestion and ideas and should reflect those things on their decision making process to reach a successful outcomes.

England vs. Spain vs. France for Control of New World Essay -- essays

â€Å"The early bird gets the worm, but the second mouse gets the cheese.† Of the three major colonizers who vied for control of North America from the 15th to 17th centuries, it was the early-bird Spanish who got the worm, but after all was said and done, it was England who got the more desirable cheese. After 1763, the English had control of all land east of the Mississippi river and virtually all of present-day Canada. The English were able to gain the upper hand in the conflict for control of North America not only because of military victories, but also because of good timing. The English victory over the Spanish Armada marked the beginning of the British naval dominance in the Atlantic. England and Spain had been enjoying a peaceful relationship throughout the early 15th century. However, the relations turned sour after the Spanish backstabbed an English fleet, led by a British sailor named Francis Drake at the Spanish port of San Juan de Ulua in 1568. Drake, privately encouraged by Queen Elizabeth of England, began pirating the Spanish riches for England from the Caribbean and all along the Spanish held coasts of Latin America. King Philip of Spain, already disgusted by the religious practices of England’s royalty, began scheming for a plan to invade Britain. He sent 130 large vessels, meant to carry soldiers, to the English Channel. The once thought â€Å"Invincible Armada† was annihilated by England’s smaller, more maneuverable and better armed crafts. While the surviving Spanish ships were retreating back home, a rare Sept ember storm devastated the already diminished fleet. With a large chunk of their navy destroyed, Spain did not have enough ships or manpower to control their vast empire. Slowly, their once might... ...rth American domination, now held the entire continent, with the exceptions of Florida, Mexico, and the Californian coast, which still were the possessions of Spain. England had won the struggle for North American dominance. England won the European struggle for control of America because of their timely military victories along with a people who, at that time, were ready to expand their horizons. They defeated the Spanish Armada when and where Spain was most vulnerable. This coincided with the fact that the English people, of high and low stature, needed a new place to go while recent technological advancements made it possible for them to get there. Once there, the British were able to protect their own colony while also securing more land for the English Crown. Spain definitely got the worm, France sprung the mousetrap, and England got the cheese.

Death of a Salesman by Arthur Miller

â€Å"Death of a Salesman†, by Arthur Miller, is the perfect play for you to revitalize your career, as it contains an outstanding and memorable character that is understandable and somewhat realistic the audience. There are also several themes thoughout the play that the audience can connect to. The play is also heavy in symbolism that relates these themes with the characters. By bringing all these elements into a masterful performance, you should have newspapers and critics alike marveling at your performance and swaying the public image of yourself from negitive to positive.Mr. Sheen, you will be playing Willy Loman. Willy is a salesman who, at one time in his life, used to be well liked and well known, but is now a troubled and misguided man, as seen in the following text: WILLY. â€Å"†¦ And then all of a sudden I’m goin’ off the road! I’m telling ya, I absolutely forgot I was driving. If I’d’ve gone the other way over the white li ne I might’ve killed somebody. So I went on again – and five minutes later I’m dreamin again, and I nearly – (He presses two fingers against his eyes. ) I have such thoughts, I have such strange thoughts. 1774) The â€Å"strange thoughts† that Willy continues to have thoughout the play are glimpses into his psychological thought process. To combat his unhappiness in himself and his family, Willy frequently reminiscences the past using soliloquies and illusions, imagining times where he felt content, appreciated, and successful. This will help the audience understand the trials you are undergoing as the play continues to unfold before the audience’s eyes. While it is normal to recall good times in our lives, it is not healthy to focus on them for too long.Willy basically lives in the past, which unables him not to be able to function in the present. The past has already occured, and you need to help the audience realize that there is nothing that you can do to change it. He even goes as far as to having conversations with imaginary people, showing his deteriorating mental health. Willy’s admiration of Dave Singleman’s (asuccess shows his obsession with being well liked: WILLY. And when I saw that, I realized that selling was the greatest career a man could want. Cause what could be more satisfying than to be able to go, at the age of eighty-four, into twenty or thirty different cities, and pick up a phone, and be remembered and loved and helped by so many different people? (1807) Willy wants people remember and love him to substitute his neediness to be loved in a way his family love does not. Willy chooses to ignore the fact that Dave is still working at the age of eighty-four, and is probably experiencing the same frustrations and financial worries Willy does himself.Willy is frustrated with himself and his two sons whom he sees nothing but failure in, and tries to commit suicide several times. His wife, Linda, works to cheer him up, but is unsuccessful in doing so. Willy's two sons, Biff and Happy, also try to improve Willy's morale by attempting to win their father’s affection by getting better jobs with better pay. They, too, are unsuccessful, and Willy kills himself at the end of the play. To Willy Loman, the falsity of the American Dream is the dominant theme of Arthur Miller's â€Å"Death of a Salesman†. In early memories, you possesses a solid family that is happy and secure.However, no matter how much you wants to remember his families past as all-American and blissful, he is unable to rewrite his past. Willy represents the primary victim of this dream. As with most men working in the middle class, Willy struggles to provide financial security for his family and dreams about making himself a huge financial success. The failure of the American dream is present, and makes the audience question his/her commitment to their own false dreams. Another major theme of the play is the lost opportunities that each of the characters face and regret.Willy also regrets the opportunities that have passed by Biff, whom he believes to have the capability to be a great man. This is helped understood by the symbolism throughout the play. Symbolism in this play is very important, as it helps relate the themes to the characters. The seed Willy buys to plant his garden help to symbolize Willy’s desire for a fresh start in life. Willy’s desperate actions to attempt to grow the seeds relates to the unhappiness he goes through realizing his family has not â€Å"grown† into the thriving, nourished family he always dreamed of. Willy states: WILLY. Nothing’s planted.I don’t have a thing in the ground. (1827) Suggesting he is talking about his own sons and their future, his failure in being well known and well liked, and preoccupation with material success. The planting of the seeds can also show Willy’s desire to leave some thing that is tangible for his family and others to show the worth of his labor. Maybe you could reflect on the legacy you would like to leave as you dive into the role. All these elements help create this play into just what your career need in order to help improve your currently low image where it belongs.Many critics believe your cocaine nd hooker addiction is the suicide of your career, so you would be able to relate to Willy’s situation. You can relate to his unhappiness and character flaws as you have some yourself. Seeing as how you just recently divorced your wife, you could easily mold the tone and emotion needed to play this character. A moderate amount of people can relate to the struggles that Willy has undergone and can relate it to their lives 1. Miller, Arthur. â€Å"Death Of A Salesman. † Literature: An Introduction to Fiction,Poetry,Drama, And Writing. 11th ed. New York: Longman, 2010. 1773-835. Print. Death of a Salesman by Arthur Miller Usually suicide is the last measure a human being would take when he or she sees no way out of a situation. Willy Loman, the protagonist of the drama Death of a Salesman by Arthur Miller, appears to be attempting suicide several times before he succeeds at the end of the play. His family does not seem to understand what is driving him into suicide until very late, as there seem to be several reasons. Behind the word success Willy Loman does not seem to see anything more than material possession. Self-fulfillment is nothing else than earning a lot of money to provide a good standard of living for one's family. This ironically is Willy's ideology, even though he is a salesman with a low salary who can barely pay the upcoming installments. Willy's view of the world is based to a large extent based on two men. His brother Ben, who made a fortune by finding diamonds in the jungle, and an old salesman called David Singleman, the salesman he aspires to become. Willy desperately tries to believe that he is a success, something he always tried to tell his sons. But of course at the age of sixty-three, near retirement, he has to realize that he cannot achieve what he was longing for. He starts going back into his past and seeing his brother Ben, who he thinks has all the answers. His life lies in ruins in front of him and he starts realizing that according to his ideology he is a failure. Materialistic things are everything that count for him is how it seems. Therefore he cannot see what he has in his wife and two sons, who stand behind him by the end of the play. The idea that his life insurance money could help his son to set up his business prevails for him. He had always wanted his sons, especially Biff, the elder one of them, to be successes. At the age of thirty-four, though, Biff has still not settled down, as he wants to be a success in the eyes of his father but on the other hand realizes that he is best at working with his hands. This of course would mean not making much money but would probably give him a feeling of self-fulfillment. By the end of the play Biff realizes exactly this but is not able to make Willy drop his views. These views prevent Willy from doing what he also shows talent in, which is construction working. Only materialistic things are what count in a man's life. As Willy slowly seems to comprehend how much he failed, according to his narrowed views, a process begins in him, which many of the other characters would describe as confusion. It is much more than that, though, he looses his touch with reality and gives up his will to live. On his long journeys in his car he deliberately tries to crash and at home he connects a plastic attachment to the gas pipe in his cellar in order to suffocate himself. This not only shows that he has given up but also that his family is not enough reason for him to continue his life. This cannot be explained simply by saying he does not love them but it is that he thinks he is unworthy of living with them when he cannot provide them with money. Therefore his line of thinking continues with the idea that in his death he can give them a lot more financial support than he could in his life time. Following his logic this is to say that he is a much better husband and father, dead than alive. In the play there is a rather optimistic part, where the future of the Loman family seems rather good. Willy is about to see his boss for a non-traveling position and his sons have the plan to open a sports article retailing business. All of these hopes for a better future get crushed at once and the way to Willy's suicide is free. In a last vision of Ben, Willy sees a new hope at least for his sons in his life insurance money and therefore his death. Ben encourages him in this unspoken intention Willy takes the last step and drives into the next tree. Willy Loman, husband and father is driven to his suicide by a perverted version of the American dream. His view of success and self-realization has reduced to a materialistic meaning. All he can see is his failure in providing his family with a good financial situation. His real failure, though, is not to see what he has in his family and what else he can give them besides money. â€Å"Death of a Salesman† by Arthur Miller A play in which the title is significant but not obviously so is â€Å"Death of a Salesman† by Arthur Miller. In â€Å"Death of a Salesman† Miller explores the capitalism of 1940s America and how the American Dream does not benefit everyone in the business world. Willy Loman, the main character in the play, became a salesman after the death of another elderly salesman who could make money without leaving his hotel room. It was this salesman and how well liked he was that inspired Willy to become a salesman as he wanted to be well liked as Dave Singleman. Willy mentions on multiple occasions how well liked he was and that at his own funeral he wanted many people to be present as they had been at Dave Singleman’s funeral â€Å"When he died, hundreds of salesmen and buyers were at his funeral. † Like Dave Singleman Willy wanted people to come from all over the country to mourn him this sympathy towards him as this is a highly unlikely situation and he therefore is setting himself and his family into a deluded scene that will never be witnessed. Similar essay: Realism and Expressionism in Death of a Salesman Willy also wants to die the honourable death, which he now associates with being a salesman as he idolises Dave Singleman â€Å"He died the death of a salesman, in his green velvet slippers†¦ † However at the conclusion of the play it is clear that Willy Loman did not die the honourable death he so desired as no one from the business world arrived at his funeral only his wife, two sons, Charley and Bernard were present which also demonstrates how deluded Willy was in the life he led as he honestly believed his funeral would be of a similar scale to Dave Singleman’s. This evokes sympathy towards Willy as he did not die his ideal death of a salesman and seems to live by measuring how successful people are by the size of their funeral and therefore his own funeral reflects truly how unsuccessful his career as a salesman was. In â€Å"Death of a Salesman† Willy suffers a metaphorical death, the death of his dream of financial success. By the plays conclusion Willy is jobless and broke. Willy has a conversation with his brother Ben, who has been dead for some time, and concludes the best future for his family, especially Biff whom Willy is desperate to become successful, would be for him to kill himself as the insurance company would pay out $20, 000, enough to make Biff successful in Willy’s mind, â€Å"you end up worth more dead than alive. The irony of Willy killing himself is that he is killing himself to give Biff money in order for him to become a successful business man however the insurance company will not make a payout for suicide and Biff has no intention of following in his father’s footsteps. This evokes sympathy for Willy as he is trying to do the best for his family however he still cannot provide for them even through his death. During the play â€Å"Death of a Salesman† the title is significant as there is a physical death of a salesman in the respect that Willy dies and he is a salesman. Through killing himself Willy hopes to provide the financial support, which he has been failing to gain for many years, for his family that is required. The death of Willy is not honourable as he desires and is sorry ending to his unsuccessful life in business. In conclusion the title of the play is significant as it in further understanding of the events, which occur in the play. Miller uses the title to convey both a physical and metaphorical death and in order for the reader to understand the ending to their full capability.

Top 5 Overlooked and Rewarding Healthcare Careers

Top 5 Overlooked and Rewarding Healthcare Careers think outside the box if you have a passion for healthcare, but want to avoid more typical career paths. this field is filled to the brim with fascinating opportunities for all different skill sets. here are 5 careers that showcase the career diversity of industry. is one right for you? medical transcriptionistthis position consists of typing up doctors’ audio recordings into medical reports; it is vital to maintaining smooth administrative activity and coordinating care across disciplines. the more you work, the more you’ll make; the average earnings for this position are around $36,000. the perks include flexible schedules, the ability to work from home, and affordable training programs that can certify you in just a few months.dietitiandietitians studying the science of nutrition and food. in this profession, you work with clients to assess their health needs and goals, develop plans of action and exercise, and advise them about their diets. the average salary is $59 ,000. dietitians can work in all kinds of institutions, from hospitals to long-term care, colleges to program offices. you may also be able to work part-time and set flexible hours. you’ll need a degree and a license in order to practice.healthcare it specialistthe growing tech needs of the healthcare industry mean that specialized it professionals can find rewarding, lucrative work in this field. responsibilities include installing and maintaining records systems and networks, providing support to coworkers, and securing industry certifications like cmaa and cehrs. salary can range from $37,000 to $59,000 annually.midwifemidwives are childbirth specialists trained in monitoring pregnancy, birth, and post-partum care. positions exist in hospitals, birthing centers, and even remotely in various homes. the on-call hours can be demanding, but scheduling is flexible and the work is undeniably rewarding. salaries can run as high as $96k, and the field requires licensing and regula r certification updates.medical codermedical codes are used in healthcare to identify procedures and health issues for insurance and billing purposes. the average pay is $50,000 annually, more with specialized certifications; coders work in hospitals, institutions, and related office settings. make sure you find a worthwhile training program that will provide you with support and job placement after graduation.

The Doll House essays

The Doll House essays When The Doll House was written in 1879, the world was still completely in the clutches of many horrific gender stereotypes. Women in particular were confined to very narrow roles, and were thought to be incapable of anything outside the scope of those roles. The Helmer household was founded upon these stereotypes, and as we eventually see, could not stand without them. Women were raised to believe that their place was in the home. Their primary functions were to cook, clean, bear children, maintain a nice home, and adorn themselves accordingly. In Noras case, her main function is to keep up the facade of a beautiful, happy home. On the other hand, men were raised to finance the whole charade. Husbands went to work every day, dealt with all of the harsh realities of the world, and brought home a paycheck. Helmer comes home every day to the comfort and entertainment provided by Nora, and that is the only way he knows that a marriage can be. Nora, however, knows that she is capable of more. When she was informed that her husbands life was in danger, she took a great financial burden upon herself. Although this was an act of love, Nora cant tell Helmer that she did it. Helmer is a firm believer that women have no understanding of financial matters, and would have been made to feel like less of a man if he knew that his life was indebted to his squirrel, Nora. That perhaps Nora knows more about money than how to spend it never enters Helmers head. He assumes that Nora is just a pretty little featherhead. Instead of treating her like an equal partner in their marriage, he treats her as an ornament and a child. Nora feeds into the illusion, of course, because part of her role as a wife is to ensure that her husband feels in charge, and secure in his manhood. She asks for his guidance and approval in the most trivial of matters, even when she needs ...

Free Essays on American Society- Post Civil War

As the Civil War came to an end, the country still remained divided. Due to racial concerns four main issues were brought about. The people of America had separate positions and attitudes on race, dealing with the ideas of reconstruction, business relations, immigration, and American nationalism and expansionism. During the period of reconstruction, the American society did not identify with or acknowledge the fact that even though the North had won on the battlefield, there was the issue of absolute restoration of the states to be addressed. The addition of the Southern states to the Union would not end the nationwide conflict of race. The attitude of the Southerners, were that they did not have the desire to become part of the Union. The idea of abolishing slavery brought about numerous questions that the South had for the Union. How would they be able to rebuild their economy without the usage of slavery? This caused disorder and frustration within the Southern society. The South’s economic existence was established exclusively on the exploitation of slave labor and now that it had been abolished, the idea of economic downfall was conveyed. This prediction of the Southerners defeat, economically, helped bring about the development of white supremacy groups. These groups wanted to help maintain the once lived lifestyle of the South. The abolishment of slavery was a threat to their culture and the endorsement of hatred toward the newly Freed Men was instituted. Not only did the North have the expectation of the Southern states to join the Union, but they also wanted to bring to an end to slavery. They did in fact achieve a victory over the South, but now they needed to implement the new found policy of slavery abolishment. The Northerners did however; understand that they would in some way have to ‘force’ the South to except the Freed Men into their society and culture. The North did this by the passing the Mili... Free Essays on American Society- Post Civil War Free Essays on American Society- Post Civil War As the Civil War came to an end, the country still remained divided. Due to racial concerns four main issues were brought about. The people of America had separate positions and attitudes on race, dealing with the ideas of reconstruction, business relations, immigration, and American nationalism and expansionism. During the period of reconstruction, the American society did not identify with or acknowledge the fact that even though the North had won on the battlefield, there was the issue of absolute restoration of the states to be addressed. The addition of the Southern states to the Union would not end the nationwide conflict of race. The attitude of the Southerners, were that they did not have the desire to become part of the Union. The idea of abolishing slavery brought about numerous questions that the South had for the Union. How would they be able to rebuild their economy without the usage of slavery? This caused disorder and frustration within the Southern society. The South’s economic existence was established exclusively on the exploitation of slave labor and now that it had been abolished, the idea of economic downfall was conveyed. This prediction of the Southerners defeat, economically, helped bring about the development of white supremacy groups. These groups wanted to help maintain the once lived lifestyle of the South. The abolishment of slavery was a threat to their culture and the endorsement of hatred toward the newly Freed Men was instituted. Not only did the North have the expectation of the Southern states to join the Union, but they also wanted to bring to an end to slavery. They did in fact achieve a victory over the South, but now they needed to implement the new found policy of slavery abolishment. The Northerners did however; understand that they would in some way have to ‘force’ the South to except the Freed Men into their society and culture. The North did this by the passing the Mili...

Sales Operations and Planning Assignment Example | Topics and Well Written Essays - 1750 words

Sales Operations and Planning - Assignment Example With a good reputation and dedicated service delivery, we are sure of conquering this new market. However, unlike in USA, we will have to adopt new strategies which will enable us coax and maintain a large pull of clients. Although we will only focus on business customers, we are sure of realizing a success which has of course been associated with our company since its inception. However, it will not be an easy task because it will be a challenging moment to our company. Therefore, in order to succeed, we will have to adopt well-researched appropriate strategies. As an organization, we will have to properly plan to sell our commodities to this new market. Among the most important activities to be undertaken to ensure a successful utilization of this market is the selling of products. As suppliers, we are always aiming at distributing our commodities to a team of target clients. However, before launching such a new market, it is the responsibility of the management to liaise with the Sales and Marketing Manger to conduct a market research in order to find out more information about the new market. Hence, it implies that, as pat of our promotional activities, we will have to conduct and intensive and rigorous research to enable us understand much about the clients’ attitudes, level of competition in the market and pricing strategies before settling on our target market (Kerin 117). Based on this, I would like to categorically state to you that we will settle on personal selling as one of our sales strategies. This means that we will have to recruit a team of sales executives who will have to traverse different regions of the country to communicate with our potential customers face-to-face. This, in our opinion, is one of the most innovative ideas which will enable our sales team to personally meet with our target clients, engage them in discussions and persuade them to buy from us.

International Financial analysis of Michael Kors Research Paper

International Financial analysis of Michael Kors - Research Paper Example The company has expandedits portfolio in recent years, it has received several likening to allow it sell other fashion related stuffs.The company has a retail network where it sales its products. The company operates an online platform where its customers can purchase from any part of the world. In this paper, the financial analysis of Michael kor’s firm shall be discussed. It is not always easy to start a fashion design firm. It is a business that takes a lot of time before it picks up. The Michael Kors firm has been rapidly growing over time ever since it was launched 30 years ago. The enterprise has picked up in the international platform. What began as a personal incentive operates in more than 95 countries. The firm has had a good financial fortune from the international stage. The firm’s online platform makes it easier to sell its products with ease. The Michael Kors firm was incorporated\at the end of 2002. It is known as the global luxury company that is producing various fashion designs for many people especially the celebs. The company operates on three basis that is: silencing basis, retailing and wholesale. It also has many global store where its sales its products. The company strives to expend to other parts of the world as soon as a ready market target emerges. The many internal store help the company make a lot of revenue. There are over 2,497 department, 1233 departments are in the other parts of the world. The Michael Kors firm was officially launched in 1981. It was associated with women ware. It was a Michael Kor’s initiative to start the business after dropping out of Fashion institute of technology only 5 months after enrolment. In 1993 the firm experienced bankruptcy, it later came back to feet four years later. A product of lower price was launched to help the firm recover from bankruptcy. The firm was known to be the first-ever producer of lady’s ready

Late Adult Personal Interview Essay Example | Topics and Well Written Essays - 1250 words

Late Adult Personal Interview - Essay Example Sigmund Freud taught that a child goes through stages of development. A child’s personality is formed by the age of 5 when the child enters the (sexual) latency stage (Storr, 1989). Erikson, a student of Freud’s daughter Anna, also taught that there are stages of development; however, he differed from the elder Freud, and taught that a person’s sense of identity is not fully formed as a child. Erikson taught that individuals continue to develop and evolve throughout their life. Whereas Freud stressed the importance of reaching milestones within a certain period during childhood, Erikson stressed the importance of cultural demands upon a child during life transitions (Erikson, 1959). According to the teachings of Freud, the older person could not accept concepts divergent from their basic philosophies. Erikson’s followers, however, would slowly advance through stages of acceptance of new concepts. Erikson taught that learning and development occur throughou t life. Erikson’s theories were evident in the interview with a woman who had experienced many tragedies, yet overcame them to life a full and productive life. Interview with Joyce Joyce Smith, age 67, resides in a condominium inside the city limits of Atlanta, Georgia. (Change this to your city.) After agreeing to the interview and signing the consent form (see Appendix A), Joyce indicated she preferred the interview take place in her living room, and it did. Joyce stated she had lived in her condominium since 1982, and was most relaxed there. The condo was quite comfortable with overstuffed chairs, large potted plants, thick carpets, antique tables, and three large Maine Coon cats.

The European sovereign debt crisis Essay Example | Topics and Well Written Essays - 2000 words

The European sovereign debt crisis - Essay Example in the minds of many is how the financial debt crisis of the few countries could have caused such a global debt scare, yet those countries are not even the major economies of the Euro Zone. Thus, this discussion seeks to analyze how the financial debt crisis that started with the few countries eventually affected the whole of the Euro zone. The analysis will focus on two major areas of the financial markets; the bond markets and the foreign exchange, as the notable areas affected by the debt crisis. In this respect, the contagion process of the debt crisis from the few countries to the whole of the Euro zone will be analyzed. Greece is the major player as far as the European sovereign debt crisis is concerned, considering the fact that it is only when the sovereign debt crisis of Greece came to the fore that the real financial crisis facing the Euro zone started being considered. By the turn on the 20th century, Greece was one of the first growing economies in Europe (Fouskas, 27). However, the financial crisis of 2007/08 affected Greece notably, because its economy was dependent on tourism and exports, which slowed down as a result of the financial crisis, thus slowing down the economic growth in the country. To address this slow-down, the Greece government increased its spending in the economy, which in turn increased its sovereign debts (Fouskas, 132). The increased sovereign debt of Greece meant that the country’s budget deficit was increasingly becoming higher, compared to the country’s GDP. This effectively increased the borrowing rates of the country, which rose to a point where it b ecame clear that the country would no longer be able to borrow from the internal markets, while at the same time indicating a high possibility of sovereign debt default (Armingeon and Kai, 424). In reaction to the high sovereign default risk by Greece, the credit rating of Greece was downgraded to junk status, also known as the BB+, which effectively meant that the

Microeconomics Term Paper Example | Topics and Well Written Essays - 1250 words

Microeconomics - Term Paper Example onsumption of services and goods by a consumer, the theory is an attempt to measure the general satisfaction a consumer derives from the consumption of a good, the utility theory also states the law of diminishing marginal utility, this concept states that as the number of units consumed by a consumer increase then the marginal utility level keeps on dropping until it reaches zero. For example the utility gained by consuming the first unit of a good or service is higher than the utility gained from the consumption of the second unit, this shows that as we increase the number of units we consumed the utility level keeps on declining. From the chart above it is evident that the consumption of more units of a good will increase the level of utility, however marginal utility declines as the number of units increase, the above diagram shows the total utility curve and the marginal utility curve, the point labeled 0 is the optimal point of consumption for a consumer whereby a consumer should consume to this point where the marginal utility value is equal to zero. For a rational consumer the optimal consumption of a good wil also be determined by the cost of price of goods and services and also their income, if we assume that a cionsumer consume two goods with different utility levels and that his income is 200 dollars, also assume that we have good A which costs 20 dollars and good b which costs 10 dollars then we can formulate a budget line by determining the maximum number of goods a consumer will consume, for good A the maximum number of units the consumer can purchase is 200/20 = 10 for good B the maximum number of units the consumer can purchase is 200/10 = 20, therefore we derive the budget line as follows: The chart shows the indifference curve, the higher the indifference curve the higher the level of utility derived and the lower the indifference curve the lower the level of utility derived. From our above example we determine the optimal level of consumption

Construction contract law Essay Example | Topics and Well Written Essays - 3250 words

Construction contract law - Essay Example By this stage, the job had become quite extensive. It involved the demolition of the cold store and other buildings, and the construction of a workshop, a double inspection pit and a covered parking area. The overall job would require a great deal of demolition and drilling out of concrete and excavations, the construction of structural steel framing, cladding, extensive roofing and paving, the installation of equipment purchased by Clarke and the partial demolition, rebuilding and refurbishment of the office accommodation.Works progressed on a piecemeal basis with ACT submitting interim applications for payment during the course of the works. The works went on for a period of nearly two years, by which point ACT had been paid approximately  £1.3 million.At this point the parties have drifted apart. Later, ACT submitted to Clarke a "reconciliation statement" for its work. This showed that the value of the work calculated by ACT was of the order of  £1.5 million. This led to a dis pute and ACT commenced proceedings for the recovery of a claimed balance of approximately  £200,000.Analysis of court’s responseThe court initially interpreted on certain preliminary questions on existence of a contract, and if so, what were its terms as to payment, the scope of the work and the contract period? Clarke argued that there was an agreement between the parties that ACT would construct the job, including the supply and installation of the necessary workshop equipment, for a cost, which was to be not more than  £815,000.

The European sovereign debt crisis Essay Example | Topics and Well Written Essays - 2000 words

The European sovereign debt crisis - Essay Example in the minds of many is how the financial debt crisis of the few countries could have caused such a global debt scare, yet those countries are not even the major economies of the Euro Zone. Thus, this discussion seeks to analyze how the financial debt crisis that started with the few countries eventually affected the whole of the Euro zone. The analysis will focus on two major areas of the financial markets; the bond markets and the foreign exchange, as the notable areas affected by the debt crisis. In this respect, the contagion process of the debt crisis from the few countries to the whole of the Euro zone will be analyzed. Greece is the major player as far as the European sovereign debt crisis is concerned, considering the fact that it is only when the sovereign debt crisis of Greece came to the fore that the real financial crisis facing the Euro zone started being considered. By the turn on the 20th century, Greece was one of the first growing economies in Europe (Fouskas, 27). However, the financial crisis of 2007/08 affected Greece notably, because its economy was dependent on tourism and exports, which slowed down as a result of the financial crisis, thus slowing down the economic growth in the country. To address this slow-down, the Greece government increased its spending in the economy, which in turn increased its sovereign debts (Fouskas, 132). The increased sovereign debt of Greece meant that the country’s budget deficit was increasingly becoming higher, compared to the country’s GDP. This effectively increased the borrowing rates of the country, which rose to a point where it b ecame clear that the country would no longer be able to borrow from the internal markets, while at the same time indicating a high possibility of sovereign debt default (Armingeon and Kai, 424). In reaction to the high sovereign default risk by Greece, the credit rating of Greece was downgraded to junk status, also known as the BB+, which effectively meant that the

Construction contract law Essay Example | Topics and Well Written Essays - 3250 words

Construction contract law - Essay Example By this stage, the job had become quite extensive. It involved the demolition of the cold store and other buildings, and the construction of a workshop, a double inspection pit and a covered parking area. The overall job would require a great deal of demolition and drilling out of concrete and excavations, the construction of structural steel framing, cladding, extensive roofing and paving, the installation of equipment purchased by Clarke and the partial demolition, rebuilding and refurbishment of the office accommodation.Works progressed on a piecemeal basis with ACT submitting interim applications for payment during the course of the works. The works went on for a period of nearly two years, by which point ACT had been paid approximately  £1.3 million.At this point the parties have drifted apart. Later, ACT submitted to Clarke a "reconciliation statement" for its work. This showed that the value of the work calculated by ACT was of the order of  £1.5 million. This led to a dis pute and ACT commenced proceedings for the recovery of a claimed balance of approximately  £200,000.Analysis of court’s responseThe court initially interpreted on certain preliminary questions on existence of a contract, and if so, what were its terms as to payment, the scope of the work and the contract period? Clarke argued that there was an agreement between the parties that ACT would construct the job, including the supply and installation of the necessary workshop equipment, for a cost, which was to be not more than  £815,000.

Crucible Analyzing John Proctor Essay Example for Free

Crucible Analyzing John Proctor Essay Analyzing John Proctor as a Tragic Hero In the Crucible, a play by Arthur Miller, John Proctor is the tragic hero. A tragic hero is defined as someone who has great courage that ends up dying at the end of the story. The reason John Proctor is the tragic hero of this play is because he has so much to lose. John Proctor fulfills my requirements of a tragic hero throughout the play. He decides to go to court and expose the girls. The girls turn on him and he gets accused. He is only trying to do well, but gets falsely accused. John Proctor is also a very intelligent man who can detect others as being fraudulent, however he questions his own moral. He questions himself because of his affair with Abigail which was his only flaw throughout the play. In spite of this I still consider him an honorable man. Another thing he did was save his wife from being put to death, and also refusing to confess practicing witchcraft. He proves he is a tragic hero when he explains to the judge that since he gave his soul to leave his name. With this plea, Proctor has eliminated all hopes of living and has established himself as the tragic hero. John Proctor is a man of sufficient stature in that he is given the choice to save himself at the end of the play, but does not. He does keep his affair secretive, but that is only thing that made him seem like the villain. He did not deserve to die at the end of the play, but that is one of the requirements to make him considered a tragic hero. Proctor serves as the voice of justice in the play. He came out and told everyone about Abigail falsely accusing others of being witches. He also came out and ripped the warrant and told the men to leave. In the end, he comes close to confessing being a witch but realizes it disgraces his good name, which is all his children will know him by. The issues leading to John Proctors death are not universal. I believe that he should not have been the one getting the punishment in the end, but that is why he is the tragic hero. Throughout the play he was a man of integrity and nobleness. He confessed to practicing witchcraft, in which he really  didnt. This is why he died; saving his wife from death.

Understanding consumer behaviour attitudes towards advertising

Understanding consumer behaviour attitudes towards advertising Total 2010 UK advertising expenditure amounted to 14.5 billion. Of this, more than 80 per cent was spent on display advertising in the press, broadcast, print and outdoor media. (Source: The Advertising Association) Under the current circumstances, advertising represents one of the major sectors in the economy with millions of workers worldwide. The efficiency of functioning of the economy in general, to a considerable degree, depends on that sector. Advertising accompanies competition between companies and is an essential attribute of the market economy. 1.2 Background Companies need to understand consumer behaviour in order to find the best way on how to shift demand of products in their favour. When companies are able to discover the reasons why consumers make particular purchasing decisions, they can adapt their marketing efforts to better suit the needs of the consumers. Understanding consumer behaviour may result in increased sale and improved profit performance of the organization. Classical microeconomic theories of consumer behaviour have focused on the principles of rational consumer behaviour, which suggests that consumers choice is primarily a matter of personal preferences, whereas utility theory of consumer behaviour maintains that consumer choices reflect their attempt to secure maximum usefulness from their financial resources. Citation! While classical theories still apply in contemporary western societies, the role of mass media, internet and various aspect of modern culture may have fundamentally changed many elements in the understanding of consumer behaviour. Also marketing opportunities available in the digital information age have altered the way how consumer choice is being shaped and used for profit. Advertising is perhaps the first thing that people think about when considering marketing. Companies must do more than make good products they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skilfully use the mass-promotion tools of advertising. Advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively. Target audiences are set to focus on different groups: adults, teens, pre-schoolers and other groups. It is essential to become familiar the target market, their habits, behaviours and attitude to advertising in general. It is known that student youth is less conservative in their views and decisions, comparing to others age and social groups. 1.3 Research Aims and Rationale Based on the above information, the main aim of the research is to investigate the extent to which the purchasing decisions of students in the UK are influenced by the advertisement campaigns. During the preparation of the current research paper a questionnaire was carried out among Queen Marys students, which aimed to study their attitude to advertising. Survey sample covered opinions of 20 young people between the ages of 21-24, that is students in their last years of studies. The choice of the audience was not random. The survey had a probing character and could not represent the aggregate of the student youth population or even more general adult audience with statistical precision. However it offers a clear representation of dominating tendencies in preferences and opinions of the chosen audience, which is the main aim of mass advertising. 1.4 Outline of the Project Chapter 2: Literature review Advertising is an important means by which economic enterprises communicate with both their current and potential customers. It is often said that to be effective an advertisement must be read, understood, believed, remembered and acted upon (Adcock, Halborg, Ross, 2001) There are five principal ways in which a company can communicate with its markets: Media advertising (commercial television and radio, the press, posters, cinema and direct mail/internet) Public relations activities Selling Merchandising Packaging (Chisnal, 2001) These promotional activities are at the heart of effective marketing strategies. According to Adcock, Halborg, Ross, (2001) advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. The major steps in media selection are: deciding on reach, frequency and impact; choosing among major media types; selecting specific media vehicles; and deciding on media timing. The current research paper is concerned with determining an appropriate media type (medium) which better suits habits and preferences of the observed population. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively (Kotler, Armstrong, 1997). For example fashions are best advertised in colour magazines and daily newspapers are a first consideration in advertising real estate. Different types of messages may require different media. Cost is another major factor in media choice. Whereas television is very expensive, for example, newspaper advertising costs much less. Setting the advertising budget is a complex task. Some critics charge that large consumer packaged-goods firms tend to spend too much on advertising, and industrial companies generally underspend on advertising. They claim that the large consumer companies use lots of image advertising without really knowing its effects. They overspend as a form of insurance against not spending enough. (Kotler, Armstrong, 1997) For a long time, television and magazines have dominated in the media mixes of advertisers with other media being neglected (Jobber, 1995). Recently, however, costs of these media have gone up and audiences have dropped. Advertisers are now increasingly turning to alternative media, such as outdoor advertising or internet. The question that concerns companies remains the same: how much advertising spending really has on consumer buying and branding royalty? In order to answer it media impact must be re-examined regularly. As summarized in the table the major media types are newspapers, television, radio, magazines, and outdoor. It is important to list advantages and limitations of mediums, as they will prove to be guidelines in the interpretation of the observed results. Medium Advantages Limitations Newspapers Flexibility; timeliness; good local market coverage; high believability Short life; small pass-long audience Television Good mass market coverage; combines sight, sound, and motion; appealing to the senses High absolute costs; high clutter; fleeting exposure; Less audience selectivity Radio Good local; acceptance, high geographic and demographic selectivity; low cost Audio only, fleeting exposure; low attention; fragmented audiences Magazines High geographic and demographic selectivity; credibility and prestige; long life and good pass-along readership Long ad purchase lead time; high cost; no guarantee of position Outdoor Flexibility; High repeat exposure; low cost; low message competition; good positional selectivity Little audience selectivity; creative limitations Chapter 3: Research Method and Procedure 3.1 Introduction This chapter reviews the research methods which were used in this project. It is necessary for a researcher to choose a suitable method for the problem. To get a full picture a blend of qualitative and quantative research analysis is recommended. This research will take the following procedure: define the research objectives, develop research approach, analyse results and make a conclusion. 3.2 Research Objectives. This research takes into consideration three main objectives. Firstly, to determine respondents attitudes to advertising in general. Secondly, to identify students preferences among different types of media. The final objective of a survey is concerned with evaluating the influence of advertisement campaigns on the purchasing decisions of students in the UK. 3.3 Research Approach and Instruments. There are several methods of collecting data for research. In the current paper the primary data was collected for the first time using questionnaires. This method has proved to be efficient way in getting both quantative and qualitative data. The questionnaire (Appendix 1) incorporated both main types of questions which are commonly used in surveys: open-ended questions and closed questions. Open questions are interesting because of the spontaneity and individual flavour of the replies, but frequently it is difficult to compress free answers into limited number of codings. Findings in closed questions provided the research with statistical evidence, whereas open questions gave to the research depth and range of information. Interviewer was recording all answers verbatim because there is always a danger of interviewer bias through inaccurate recording. 3.4 Reasons for specific questions In giving an answer to the question 1: What is your attitude to advertising in general? respondents had a considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. In the question 3 respondents were able to choose from a range of possible answers. The simple follow up question invited to give a more detailed explanation on the subject. Questions 4 to 6 were closed type questions, which call strictly limited responses. The respondents were offered a choice of alternative replies from which he or she was expected to select an answer corresponding to his or her personal views on a particular subject. The research used simple alternative questions: YES/NO. 3.5 Summary The results of this process will appear in the next chapter. Chapter 4: Results 4.1 Introduction The project sought to examine media popularity among students and find out to what extent advertising influences their purchasing decisions. To achieve the research projects aim and rationale, a questionnaire was utilized as stated in the previous chapter. The following section will present and analyse results of this survey. 4.2 Findings. Part 1 As shown in Diagram 1, the vast majority of respondents prefer television, whereas magazines took the second place. The results indicate that the Internet is the third popular media, while newspaper and outdoor advertising share the fourth place. Percentages indicate the proportion of votes students gave to a specific media out of total votes. For instance out of total 37 only 1 vote was given to advertising on the radio. Popularity of television was not a surprise as it combines sight, sound and motion. It was described by respondents as the most effective and the best medium for advertising. It advantage lies in broad mass market coverage. Magazines appeal to students for its credibility and prestige; long life and good pass-along readership. Students explained that it is good for fashion, and pictures of movie stars make it attracting. Outdoor media was described the most creative and eye catching. It is interesting to note that on the contrary (Author) mentioned little creativity as a negative side of this type of media. Newspapers appeal for its timeliness and high believability. It is popular among those respondents who spend a lot of time travelling. Internet advertising is relatively new media type however number of its admirers grows. It can be explained with growing popularity of online shopping. Another advantage is that it has no time limitation and can be viewed day and night. However spam is often mentioned as its negative point. Radio came last, probably due to its disadvantages: audio only, fleeting exposure and low attention. Not the least of the factors was that most of the students live in halls of residence, which lack radio equipment. 4.2 Finding. Part 2 Bar Chart 1 shows responses to questions. The bar chart clearly shows students opinions on specific subjects. Majority of students have positive attitude to advertising and commonly cite its informative function, in other words in creates awareness. Some students see the artistic value in some commercials. Advertising creates awareness, so no wonder that majority prefers advertised product over unadvertised. However there is a strong opinion that quality products do not need advertising. There have been quite a few commercials that state that product of their company is better than competitors product. The results show that vast majority do not believe those commercials. It might be a good idea for companies not to employ such advertising strategies. Just more than a half of respondent believe that commercials help them to make a better purchase. Consumers are better off when exposed to some information about the product before buying it. However 45% prefer to do their own research about the product. Answers to the question 7 clearly show the power of advertising. 85% of students wanted to try something just because they saw its commercial. Most respondents were curious and wanted try it to see whether it was as good as commercial said it to be. It is important to note that 70% respondents sing songs from commercials. This may prove as an indicator for companies adding a catchy tune to a commercial can increase sales. Chapter 5: Conclusion 5.1 Introduction This chapter will summarize findings of this research project, highlight some of the interesting findings, offer practical implications, cite limitations of this project and give suggestions for further research. Summary of Findings and Interesting Findings The purpose of the current study was to identify an advertising media with a largest exposure and find out the effect it has on its target audience. Results were analysed in the previous chapter. Practical implications of this research were also considered. Identifying and understanding target audience is important. The evidence from this study suggests that the television as an advertising medium appealed to the majority of respondents. Magazines and the Internet took the second and the third place respectively. It may help companies to better allocate their advertising space. Students have positive attitude towards advertising in general because it carries an informative function and creates awareness. The results indicate that majority of students prefer advertised products over unadvertised products and believe that commercials help them to make a better purchase. Vast majority wanted to try something just because they saw it in a commercial. Some interesting results were found. An advertising strategy when a company positions their products superior to competitors products proved ineffective as only few students trusted such commercials. Another implication possibility from this study is that commercials with songs appeal to consumers. Companies may consider using this strategy to their advantage. Limitations of the Research The current study was limited for the size of the sample and imbalance concerning the students country of origin. Because all of the respondents who responded within this project were international students, the findings do not necessarily reflect the habits and opinions of all students. This is important since an advertising usually targets the values of the western societies and different cultures may have different attitudes towards advertising. Therefore, it would be important to conduct further research in this area of media influence and involve more respondents from western-culture countries. Recommendations for further studies This research has raised many questions in need of investigation. The designed questions were not perfect so some other aspects may be needed to investigate what contributes to making a purchase decision. Some factors examined in this research influence consumers but not necessarily mean that they will make an actual purchase. For example, further research may investigate what advertising strategies such as verbal or visual elements appeal to consumers. Endnote This project has been concerned with advertisings influence on students purchasing decisions and the research indicates that choosing the correct advertising strategy is a crucial element in an effective marketing strategy.

A Comparison of Romantic Love in A Midsummer Nights Dream, The Tempest

Romantic Love in A Midsummer Night's Dream, The Tempest, and Twelfth Night In all of Shakespeare's plays, there is a definitive style present, a style he perfected. From his very first play (The Comedy of Errors) to his very last (The Tempest), he uses unique symbolism and descriptive poetry to express and explain the actions and events he writes about. Twelfth Night, The Tempest and A Midsummer Night's Dream are all tragicomedies that epitomise the best use of the themes and ideology that Shakespeare puts forth. Naturally, one of the most reoccurring themes in Shakespeare is romantic love. It is perhaps not a coincidence that he put so much emphasis on this elusive and enigmatic emotion. In the Elizabethan age when he was writing, the arts were being explored more fervently, and thus raw human emotions began to surface in the mainstream culture. In Twelfth Night, love is a confusing and fickle thing, as demonstrated in the relationships between Duke Orsino and Olivia; Olivia and Viola/Curio; Malvolio and Olivia (she certainly has an effect on men doesn't she?); Duke Orsino and Viola/Curio. However, the characters seem to have a love-hate relationship with Cupid. Within the first line of the play, it is glorified: "If music be the food of love, play on..." (Duke Orsino, I:I). And while Olivia is annoyed with Orsino's affection, she craves Curio's. However, Shakespeare also picks on love. Not only did Malvolio's confusion about his and Olivia's relationship prove to add to the comedy, but it rather showed how one can play with love, and use it for another's harm. Apart from this example, love is depicted as a light and lovely emotion. In A Midsummer Night's Dream, love is used to cause misch... ...ok. London: Macmillan Press Ltd, 1992. 222-43. David, R. W., ed. Shakespeare: Love's Labour's Lost. London: Methuen, 1981. Davidson, Frank. "The Tempest: An Interpretation." In The Tempest: A Casebook. Ed. D.J. Palmer. London: Macmillan & Co. Ltd., 1968. 225. Hillman, Richard   The Tempest as Romance and Anti-Romance Shakespeare Quarterly. 34 (1983), 426-432. Palmer, D.J. Shakespeare's Later Comedies: An Anthology of Modern Criticism. Harmondsworth, Penguin, 1971. Potter, Lois. Twelfth Night: Text & Performance. London: Macmillan, 1985. Schanzer, Ernest.   "_A Midsummer-Night's Dream."   26-31 in Kenneth Muir, ed. Shakespeare: The Comedies: A Collection of Critical Essays.   Englewood Cliffs: Prentice-Hall, 1965. Shakespeare, William. The Norton Shakespeare. Edited Stephen Greenblatt et al. New York: W. W. Norton & Company, 1997.   

Christianity, the True Religion Essay -- Religion Christian Jesus

Christianity, the True Religion I was raised Catholic, at the insistance of my parents. After many years of drinking and partying, I got very bored and thought, Is this ALL there is to life?!?! I thought, If there really IS any truth to a life after death, I should at least TRY to find the answer. I started to do some research on science and religion to see if I could come up with any TRUTH about the meaning of life. In school, I was taught that mankind was evolving and getting better, but it didnt appear that way to me. It SEEMED as though modern science had proven that God didnt exist. As I did more research on my own, I found out that this just isnt the case. I learned that the Universe and ALL matter have a DEFINITE beginning. Most atheists and re-incarnationists believe that the Universe has ALWAYS existed, but this contradicts the fact. Cause and effect tells us that the Universe must have been caused. It is logical to believe that an invisible, non-material God had caused the beginning of the Universe. Some think that aliens and U.F.O.s have something to do with our existence, but even if they DID exist, THEY would need a beginning as well! The evolutionists believe that evolution is a FACT, and that the fossil record PROVES it. I learned that neither evolution NOR creation are FACTS, they are only THEORIES! There is NO way to PROVE either one because they CANNOT be re-created in a lab experiment. Whatever THEORY you believe, you MUST believe by FAITH. I learned that when something dies, it does NOT become a fossil, it rots away VERY quickly. Fossils are formed by RAPID burial and destruction , NOT over SUPPOSED billions of years! What the fossil record DOES prove, is that there was a TERRIBLE global disaster. Scattered across mountain tops all over the world are fossils of both modern & extinct ocean and land creatures ALL MIXED TOGETHER. This fact can ONLY be explained by a RECENT Creation and a WORLDWIDE FLOOD, and NOT by evolution. I thought that evolution was true just because the majority accepted it. The MAJORITY also used to believe that the Earth was FLAT!!! Then I was confused about all the different religions out there. Which God should I serve?!?! Does it REALLY matter as long as I am sincere and a GOOD PERSON I thought, What if I am sincerely WRONG!?!? I started to do some more research to try to find the TRUTH. ... ...ask questions. I am just writing this paper because I was SO surprised that I was able to find REALLY satisfying answers to all my questions, when I thought that no one could EVER really know the TRUTH for sure. I read some books on life after death and re-incarnation by people who have CLAIMED to have died. Then I thought If these people were REALLY dead, then they STILL would be!! I DONT expect anyone to just believe me or this paper, but I would HOPE that this article would at LEAST make people think about all of this on their OWN and do some of their OWN investigating!! I just wanted to share what I have learned and to give people a head start. I know how difficult it is to listen to someone else tell you about their religion, I was there. It all seemed so confusing to me, at first. Since Ive done all this research, I KNOW that the Bible is TRULY Gods Word to all mankind, and I believe it. I pray that THE LORD JESUS CHRIST uses this paper to open up the minds and hearts of everyone who reads this so that they may be saved from an eternity separated from GOD and in hell. Eternity is a loooong time to gamble with. If you died right now, do you know where YOU would go !?!?!

Andress Bonifacio Life Essay

Name: Andress Bonifacio y de Castro Birth Date: November 30, 1863 Birth Place: Ilaya,Tondo, Manila Mother’s Name: Catalina de Castro Father’s Name: Santiago Bonifacio EDUCATIONAL ATTAINMENT: Bonifacio’s normal schooling was cut short when he dropped out to support his siblings after both their parents died of illness. He did Not finishing his normal education, Bonifacio was self-educated. He read books about the French Revolution, biographies of the Presidents of the United States, books about contemporary Philippine penal and civil codes, and novels such as Victor Hugo’s Les Misà ©rables, Eugà ¨ne Sue’s Le Juif errant and Josà © Rizal’s Noli Me Tà ¡ngere and El Filibusterismo. NOBLE CHARACTERISTIC 1. The father of Philippine Revolution 2. He was a founder and later Supreme (â€Å"Supreme Leader’) of the katipunan movement which sougth the independence of the Philippines from Spanish Colonial Rule and started the Philippine Revolution. 3. He is considered a de facto national hero of the Philippines. 4. He considered by some Filipino historian to be the first President, but officially he is not recognize a such. ANSALYSIS: ANDRES BONIFACIO (full name: Gat Andres Bonifacio y de Castro) was born in Ilaya, Tondo, Manila and was the oldest child of Santiago Bonifacio and Catalina de Castro. His early education started in Tondo but was forced to drop out because of his parents’ death and that he had to work for his siblings. Despite not finishing formal education, Bonifacio was self-educated. Andres Bonifacio became a passionate Filipino nationalist and when Jose Rizal had established the La Liga Filipina, Andres Bonifacio was a member. When Jose Rizal was deported to Dapitan, he immediately organized the KKK or the â€Å"Kataastaasang Kagalanggalangang Katipunan ng mga anak ng bayan†. In Pugad Lawin, Caloocan, Andres Bonifacio together with the thousands of Katipuneros assembled and tore their cedulas.

Co-Occurring Disorders and Addiction Essay

Treatment of drug and alcohol addiction is seldom as simple as merely addressing the particular chemicals addict is taking into his body. More often than not, addicts suffer from other disorders in conjunction with their chemical dependency. The clinical reference to such a condition is called co-occurring disorders (Doweiko, 2012). According to Arias and Kranzler (2008) an estimated 1. 1 percent of the U. S. population has an alcohol use disorder with a co-occurring use disorder (DUD). This type of co-morbidity is sometimes referred to as homotypic co ­morbidity or dual dependence. According to Doweiko (2012), dual diagnosis clients refer to patients that suffer from a concurrent form of mental illness and an SUD. Co-occurring substance disorders include but are not limited to anorexia, bulimia, gambling, abuse (spousal), compulsive shopping, AIDS, and compulsive sexual behaviors (Doweiko, 2012). People who are active substance abusers or withdrawal from many drugs of abuse can magnify or simulate symptoms of psychiatric disorders. Addiction is common in people with mental health problems. Although substance abuse and mental health disorders like depression and anxiety are closely linked, one does not directly cause the other (Doweiko, 2012). In a dual diagnosis, both the mental health issue and the drug or alcohol addiction have their own unique symptoms that may get in the way of your ability to function, handle life’s difficulties, and relate to others (Stinson, et al. , 2005). To make the situation more complicated, the co-occurring disorders also affect each other and interact. According to Stinson et al (2005) when a mental health problem goes untreated, the substance abuse problem usually worsens and when alcohol or drug abuse increases, mental health problems will likely increase as well. An essential step to gaining freedom from addiction involves understanding the dynamics of addiction. The addiction cycle describes the reoccurring process that takes place as person struggles with their addiction(s). Co-occurring disorders and addiction relation to the addiction cycle is that addictive behaviors offer a fake sense of escape, pleasure, and involve psychological or physiological dependence. According to Scalise (2012) the increased symptoms and challenging treatment process add to difficulties of breaking the addiction cycle. The addiction cycle begins with pain which leads individuals to reach their absolute lowest, which many calle â€Å"hitting bottom† and then seek relief (i. . treatment). The addiction cycle continues with the addictive behaviors leading the individual to feel good just before crashing and experiencing pain again, thus restarting the cycle (Scalise, 2012). Understanding co-occurring disorders is vital to the proper treatment of chemical dependency clients. If all co-occurring disorders are effectively dealt with, there’s no reason why the addict should not regain their life as a drug-free member of society.

Faculty empowerment and the changing university environment Research Paper - 1

Faculty empowerment and the changing university environment - Research Paper Example As per traditional system of teaching, the duty of the teacher confined to the teaching process alone. However, the responsibilities of the current teachers are much more than teaching alone. Current teachers are perceived as leaders rather than mere teachers. Current teachers guide the students towards the target by adopting different strategies. Since the students have different abilities, it is difficult for the teachers to use a standardized way of teaching. The teacher should change his/her strategies based on the requirement of each students. In other words, current teaching strategies are student centered rather than teacher centered. Most of the teachers are unaware of these changes happening in the academic world and empowerment is the only way to educate teachers about their changing roles in the schools and colleges. â€Å"Educational leaders must evolve to meet the needs of both students and faculty because, faculty members struggle with changing curricula, non-tradition al learning environments and new technology. They need their leaders to assist them with the transitions† (Arenas et al, 2009). Science and technology have developed a lot over the last few decades and the effects of these developments can be witnessed everywhere. Educational sector is one area which undergone drastic changes as a result of the advancements in science and technology.

Why U.S automobile company such as Ford had great lost in 2006 and how Essay

Why U.S automobile company such as Ford had great lost in 2006 and how it influences on the U.S auto market - Essay Example (Isidore) Plans to cut-off more jobs were also announced and more than half of its U.S. hourly workforce had already agreed to take one of its buy-out schemes in the next few months. For the first time, Ford Motors is mortgaging its total assets to finance all of this restructuring. It hopes to raise $18 billion from its factories, equipment, office buildings, patents and trademarks, and stakes in subsidiaries; an amount that exceeds the company's total market value of all its outstanding stock by more than $2 billion. This move has never been done before as Ford Motors' credit line has always been good and it can borrow money without mortgaging its assets (Bunkley) So what is really happening to Ford Motors and the U.S. automobile industry as a whole Why is it losing so much while its overseas counterparts like Toyota and Honda, are moving towards the opposite direction Declined Sales, Quality Issues, Marketing Strategy, Labor Cost Discrepancies, Productivity and Currency Exchange Rates are the principal factors. Declined Sales - Overseas Automobile makers share in the U.S. market had steadily grown through the years. Chart 1 shows how Japan and the European markets had slowly crept up in market share from the 70s to the present, a trend that had Toyota surpassed Ford Motors as being the second biggest seller of automobiles in the U.S. This loss in the market share however, is not experienced by Ford Motors alone but by practically all U.S. automobile manufacturers as well. Honda has exceeded Chrysler in sales and is almost catching up with Ford. On the other hand, General Motors has not had the lowest share in new car and light truck sales since the 1920s. (Train & Winston) The pickup trucks, though still considered as the nation's best selling vehicle, also experienced very low consumer demand in 2006. Ford Motors' F-series pickups, regarded as one of its main product lines had a major sales drop exceeding 100,000 units. (Isidore) This shows the magnitude of the dire state the U.S. car makers are facing. With surging oil prices in the world market, consumers are opting for the more fuel efficient smaller cars, vehicles that does not guzzle gasoline like light trucks do. With this preference shift, U.S. automakers, such as Ford Motors are left with many truck factories that can't afford to be operational but stay inactive. Adjusting to the changes, U.S. car makers are not only closing their truck factories but have re-focused towards the smaller "cross-over" type cars which are scaled down versions of SUV. While GM announced its plans to shift towards building more small vehicles in the Beijing auto show last year, Ford Motors also confirmed that it will cease its Freestar minivan production and redirect its focus on building more crossover vehicles (CBC) Quality Issue - Sales drop due to quality issues is totally another story. Of this year's "Top Picks" lists based on the annual Consumer report, all picks are vehicles made by Japanese automakers. It has been two years in a row that no American cars made it to the list. To merit a Consumer Reports' recommendation to the "Top Pick", the car must pass certain criteria like reliability, safety,

The Likelihood of Success That Halliburton Can Achieve Essay

The Likelihood of Success That Halliburton Can Achieve - Essay Example There is an increasing concern among corporate houses to manage the current and the emerging issues that are being faced by them. This is required in order to create an effective management and maintain a competitive edge over its competitors. If the issues are not resolved by the management in a timely manner then this is likely to impact the financial performance of the company and raise the question of the credibility of the corporate governance. The most important task of the management is to identify the prioritized critical issues that are being faced by the organization. The effectiveness of resolving the issues depend on the identification of the problems and allocation of the top management in resolving that issue. Corporate scandals have an immense impact on the credentials of a business. The past decade had witnessed a major increase in the rate of the corporate scandals which had significantly impacted the profitability of a business. Corporate scandals have become an imp ortant source of loss of investor confidence in the company. A root cause of this failure has been identified in the â€Å"command and control† nature of these corporations which follows a top-down approach to management with a single board dictating the policies. Owing to these complex procedures that raise the chances of corporate scandals, organizations are now being increasingly forced to adopt a simpler managerial structure that is guided by flexibility. This is essentially a secondary research that will use data from secondary resources and interpret the problems that have been faced by the company and the way in which it has been successful or unsuccessful in handling the issues. The report tries to analyze the likelihood of success that Halliburton can achieve. This report will use the academic framework of SWOT to identify the issues that are being faced by Halliburton.

Corporate Social Responsibility - there is one and only one, Essay

Corporate Social Responsibility - there is one and only one, responsibility of business - to use its resources and engage in activities designed to increase it - Essay Example (Rust, Moorman, and Dickson, 2002) In order to gain benefits from CSR initiatives, Handelman and Arnold (1999) argued that companies should be engaged in CSR for good causes and at the same time offer high quality products to its consumers. The main intension of the company’s effort in investing on the CSR initiatives is an important factor that could affect its success. According to Sen and Bhattacharya (2001), CSR initiatives could backfire and result to a lower purchase value and a negative perception.1 The proper implementation of CSR initiative is better than the use of high cost advertisements since it could not only increase a company’s profitability but also establish a direct and more effective relationship with its customers. Based on the observation of Drumwright (1996), the use of advertisements together with a social dimension is gradually increasing. In line with the increasing importance of CSR, several marketing studies shows that social responsibility programmes have a significant direct and indirect positive effect on several customer-related outcomes. (Bhattacharya et al., 2004; Brown, 1998) A good relationship between the company and customers enables the customers to develop a positive attitude on the company’s products. (Berens, Van Riel, and Van Bruggen, 2005) Since most of the companies who are knowledgeable on how to take advantage of the CSR initiatives have proven that social participation could result to a better relationship with the satisfied customers, investment on CSR is considered as â€Å"the smart thing to do.† (Smith, 2003; p. 52) Satisfied customers tend to be loyal to the company despite the tight competition within the same industry. (Bolton and Drew, 1991) The positive experience(s) of customers toward a company will be passed on to other prospective customers via